Tools and materials supporting the Brand Lore process.
Definitions of the core terms: themes, tension, worldview, spine, and motif.
Prompts for teams reflecting on the emotional logic behind their brand’s origin.
Best practices for talking about memory, conflict, and defining moments.
A printable reference of the system: Discovery → Distillation → Embodiment → Delivery.
Outlining how teams can prepare for the capture and distillation phase.